Recommended research
The State of Digital Marketing in the Middle East and North Africa 2012
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Navidata
06 August 2008 12:20pm
Hi
Can anyone recommend email marketing software that integrates with Microsoft CRM please. We are currently using Email Reaction which should integrate, but requires more CRM expertise than we have inhouse and seems like it's going to be more costly than migrating to new software.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
06 August 2008 13:38pm
If you have Microsoft CRM then you should not need email marketing software. MS Outlook, CRM and Business Contact Manager work with each other and can do email marketing for you... In other words you could do email marketing in-house.
regards,
Denis
www.naxtech.com
Navidata
06 August 2008 14:17pm
Thanks - but could we easily achieve professional looking html emails with advanced link tracking etc?
On 13:38:22 6 August 2008 DenisK wrote:
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
06 August 2008 14:42pm
Well, it depends on how advanced "advanced" is. But generally speaking most things should be exposable to the .NET framework for you to interact with.
regards,
Denis
www.naxtech.com
Navidata
06 August 2008 15:07pm
The problem is that the IT guys don't have full control over the CRM and we'd have to rely on a 3rd party supplier to implement any advanced solutions in CRM itself.
On 14:42:10 6 August 2008 DenisK wrote:
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
06 August 2008 15:27pm
It's probably too slow to have a conversation about this here. lol Would it peraps be easier to give me a call and discuss in more detail?
regards,
Denis
www.naxtech.com
Marketing Manager at CommuniGator
07 August 2008 10:39am
Hi Linda,
CommuniGator's email marketing platform integrates with Microsoft CRM:
http://www.communigator.co.uk/digital_marketing_crm_integration_microsoft_crm.html
On 12:20:12 6 August 2008 LindaSnape wrote:
Navidata
07 August 2008 21:35pm
Thanks for that - I'll check it out. Do you use it?
On 10:39:22 7 August 2008 amandamay wrote:
Director at Keynet Marketing
08 August 2008 18:03pm
Hi Linda,
I would strongly recommend you have a look at our MSCRM integrated solution provided by ExactTarget. More here:
http://email.exacttarget.com/Products/ExactTargetIntegrated/MicrosoftDynamicsCRM/default.html
The video on this page gives a very good overview of the offering. We have many users of this solution both here in the UK/EU and in the US and have a strong relationship with MS UK, being a global Microsoft Gold Certified Partner.
If you would like to discuss this further, please let me know.
Many thanks
David Godden
dgodden@exacttarget.com
020 8334 8004 or 07976 423873
2B
06 May 2009 15:13pm
Hi Linda
I'm late to the discussion but we have just released a cost effective solution called eCampign which fully integrates as part of the MS CRM solution and does not have the associated costs of Exact Target or Communigator.
To find out more Click Here
http://www.2bconsulting.net/extended/ecampaign.aspx
Free Webinar Click Here
http://www.2bconsulting.net/extended/webinar.aspx
Cheers
Alistair