Director at Intelligent Lemon
01 November 2008 20:49pm
Is there a good magazine / trade journal to advertise your list, that is read by List Brokers. We are looking to publish our invitation to tender in November, for one of our consumer lists and wonder what is the best place to advertise?
We only want to attract list brokers at this stage, so niche publications would be excellent. Thanks
Publisher at 2N Media Ltd - ModernSelling.com
08 November 2008 11:31am
There's a variety of (e)publications dealing with direct marketing, including data, such as Data Bulletin from Haymarket/Brand Republic, and there are also some directories listing lists, which brokers refer to, like Lists And Data Sources (LADS) www.ladsonhouse.com
You might want to clarify though whether you are aiming to be a list owner and seller yourselves, picking up orders from different list brokers who tend to work for a fixed variety of clients and agencies, or if you are looking for a list manager, who actually does the marketing/selling for you. Different things.
You can find a variety of list owners, brokers and managers in the Directory on ModernSelling.com - http://www.modernselling.com/business-directory-sales-team-suppliers/marketing-services/direct-marketing.aspx - and I personally know that Intermedia Global, on that page, are pretty good managers/representatives, but there are others.
Hope that helps - Neil
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