Increased ROI - A Statistical Examination of Ad Optimization

Digital marketing has it over traditional advertising in lots of ways, but perhaps no advantage stands out more than the sheer amount of data marketers can glean from their campaigns. Information in hand, they can test concepts, placements, and deliveries within a campaign in multiple ways, and when the results come back, they can optimize the ad with the simple reallocation of a specific creative element.

But is display ad optimization worth the time and trouble? Increased ROI - A Statistical Examination of Ad Optimization suggests there is, at least beyond a certain volume level...

Online Communities Part One: Starting a Community

Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.