Managing Director at Shine Marketing
29 May 2009 09:44am
I have started a Shine Marketing project together with Kingston University
to look at widgets and services for ecommerce.
We were successful in
getting a government research grant to find ways of helping SME retailers
improve their online shops. Our project will look at simple additions
to sites (through mashups, services and widgets) that improve the
customer experience or give us insights into how the customer
experience can be optimised.
We're looking for as many of these services to evaluate as we can find, and will be implementing those that we score best on some live client sites later in the year.
More details of the project can be found on Jonathan Briggs' blog (Jonathan is Professor of eCommerce at Kingston University), please respond with any suggestions either on this thread or on the blog.
Thanks for any ideas you might have
Business Development Director at Iconography
01 July 2009 19:54pm
Take a look at www.tribesmart.com it's a newish social shopping sites - retailers can add products to the site and share knowledge on products.
The site seems to be geared for the consumer to add products although I notice there are a lot of small and niche retailers using the site as a promo tool.
There are also widgets to get people interacting and voting on relevant product feeds which retailers can customise and paste on their own sites.
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