Head of Marketing at Kaplan Financial
08 July 2009 00:18am
The company I'm working for is looking to engage an agency to produce 4-5 videos for online consumption.
I wonder if anyone has any tips about approaching such a project? I have mainly dealt with website and other project, and I do not know all the ins and outs of a video project.
Can anyone point me in the direction of sample briefs or ways to collect the information necessary so that agencies can come back with ideas and quotes?
Director at Kinura Ltd
13 July 2009 12:51pm
Here are a few things to consider when briefing for video production:
- what style do you want the final films to be? give examples of clips you like, look at what competitors are doing, etc. A bit of research goes a long way and you can talk to the producer about whether you can achieve your ideas within the budget you have
- budget - on top of the basic, it's a good idea to allow a little extra for changes following the first edits, or things like music licenses and unforeseen extra time, for example if you plan to film one day and it rains so you have to abandon the shoot and come back! editing may take longer than you think...
- be clear about who the films are aimed at. This may seem straightforward but it's worth thinking about things like calls to action if it is marketing video, or providing interactive elements on the page if you want feedback. what do you want people to do as a result of watching the film?
- if it is a more 'viral' type film you want, then it may be worth investing a small amount in getting a script writer in. Lots of clients want 'funny' films, but it's a real skill to get humour right, and you won't necessarily get great ideas unless you invest a bit of cash to get some good ideas going. A good script writer makes all the difference.
- if it is a film which covers an event and you want to make sure certain key people are interviewed then give the crew their names and pictures in advance. it is also worth considering setting up a space away from the main action for interviews.
I could probably think of more, but hopefully this will help for now. There is a great book if you want to get a clear understanding of the process:
But a good production company should spend some time (free) running through your ideas and concepts before they pitch for the job.
Hope this helps!
p.s. (I run Kinura - a web video company - but happy to just have a chat if you want to talk about anything - no hard sell)! :) I'll have a look if i have any client briefs that you could use as reference too.
Creative Design at Ego Creative
20 July 2009 14:45pm
Sara makes some good points in her thread. I would have to agree, especially around the 'who's it for?' and 'what is it for?' Whilst films / animations are a great method of communicating key messages, one size does not fit all!
We've created a fair few corporate and consumer animations and films over the years getting the brief right is often the most difficult bit! As with most things, once started, its often the case that everyone wants to 'chip' in their own bit, which makes for a drawn out process... So be clear as to what you need and stick to your guns !
I'd be happy to show some examples of our work and help as far as possible. If you like to see / know more you can email me directly, firstname.lastname@example.org.
Head Of new Business at Ground Up Media
06 August 2009 17:44pm
We are an end to end Online Video Solutions provider and work on all aspects of Online Video from conception to Players hosting and seeding.
The brief side is important, but you just need to know what you want to achive and find somone who can specialise in comunication this through video.
Give me a call on +44 7990 812 497or drop me a mail at
I look forward to hearing from you
All the best
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register