MD at YouGen
13 June 2008 12:16pm
I'm developing a new website which will focus on a niche market and bring together buyers and sellers to create profiles and make recommendations, as well as providing good quality information about the market. I am to use a combination of AdSense, affiliate links and an advertising network to sell space to generate income, but am struggling to find information that will help me to predict income in any meaningful way. Can anyone point me in the right direction? thanks
CEO at Econsultancy
19 June 2008 11:50am
Have you thread the post and answers in the thread at http://www.e-consultancy.com/forum/109736-a-million-page-impressions.html - might be some useful stuff for you there.
The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Free market research on digital marketing
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