Recommendations for Email Marketing List Management Service/Software?
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Manager, Digital Marketing at NA
12 August 2011 15:35pm
Our email marketing campaigns often have overlaps in the lists we send to. As a result there's a high likelihood that an email subscriber can get too many emails from my company. My team does their best to manage this through manual email list management.
Can anyone recommend an email marketing software/service that suppresses email mailings via rules/automation? Such as "do not send this group of users more than X number of emails/month based on these rules".
Thoughts?
Web technology professional at Bitcala.com
14 August 2011 19:08pm
Hey Marc
Mailchimp is (despite the name) one of the world leaders in email - and they have a nice 'groups' feature which lets you work with segments of lists and also send frequency.
http://mailchimp.com/features/groups/
Hope this helps
-Will.
Founder at NextGen Shopping LLC
17 August 2011 15:57pm
I agree with Will that MailChimp may be a solution worth looking at for your issue. If you have developers, they may be able to create a custom implementation tied to your existing software using the MailChimp API:
http://apidocs.mailchimp.com/api/
Or you might want to check out and see if there are any helpful pre-created plugins...
http://connect.mailchimp.com/
Good luck!
- Marc
Manager, Digital Marketing at NA
17 August 2011 16:05pm
@Will & @Marc: Thanks for the links. I'll check them out.