About FUNNEL

Meet the people re-defining B2B

There's a revolution underway in B2B and considered purchase markets. And the people leading this revolution will come together only once this year: at FUNNEL, the Econsultancy-led event for the senior sales and marketing pioneers of B2B.

For the first time, the sales and marketing teams are getting together to define better ways to turn awareness into interest and interest into revenue - and to track the entire cycle.

It’s all about aligning marketing and sales to drive new business through the sales/marketing funnel.

The new B2B aligns marketing and sales to:

• Increase the efficiency and effectiveness of the revenue cycle
• Nurture and automate leads throughout the customer lifecycle
• Maximise the return on marketing budgets
• Minimise sales lead leakage
• Optimise budgets by identifying what really works online and off.

Mostly, it's about total accountability for revenue. And it's supported by a new generation of tools and technologies, including:

Marketing Automation • Lead Nurturing • Campaign Management • Email marketing. Analytics • Revenue Performance Management • Web Personalization • Marketing Resource Management • Data Management • Real-time Prospect Identification • Web and Video Marketing Platforms…

These new marketing technologies are being joined by new, pipeline-oriented features inside foundation marketing platforms like Customer Relationship Management and Content Management Systems. Together, they form the new sales & marketing arsenal.

The tools are ready. The tactics are proven. Now it's time to put it all to work.