Marketing enablement: how to tool up marketers to work best with their sales force
Despite progressing nicely, in terms of maturity and adoption of Social Media, businesses are still very behind when it comes to the adoption of ‘internal’ Social Business tools. Yet the rate of adoption of technology-based social networking has been transforming politics and social norms on a global scale for the past decade. Will social networking and social software have a similarly transformative effect on business? Can marketers (through Social Business) enable sales forces better? We think so.
In this session we will try to unravel what the main drivers to use Social Business tools are alongside what drives users to participate in social networks in the first place. Whilst at the same time establishing what the internal and external challenges are for marketers and sales teams in this area.
About the speakers
Andy Muldoon, Digital Effectiveness Lead, Deloitte
Deloitte is an innovative leader in digital and social strategy, design and development. Offering world-class knowledge and resources from the leading global business and technology consultancy.
Andy within that mix leads the digital effectiveness proposition. Helping customers define their business development and campaign management strategies in the digital and social space. Most recently he has supported a number of initiatives with LOCOG and their digital propositions.
Prior to Deloitte, Andy led services solutions at ExactTarget Global. A market leading email and social service provider.