B2B Global Expansion: Attracting international trade online
Strategic and tactical insights for B2B organisations wanting to expand into new markets or win more global customers online. Find out the common pitfalls of international search engine marketing; including why you need to be visible in the global and regional search engines, as well as being tuned into the buying habits and behavioral nuances of your local market customers.
About the speakers
Ian Harris, CEO, Search Laboratory
Ian Harris is the CEO and founder of Search Laboratory. Ian has been programming for the internet since 1995 and has an MSc in internet technologies. He is a specialist in search marketing for global web sites and has successfully helped companies such as British Airways, IBM, HSBC and Novell tap into new markets and take their websites abroad.
In his previous role as Chief Technical Officer for one of the world's largest web localisation companies Ian witnessed many large organisations trying to build search campaigns in other languages; either by translating keywords themselves or by using a student intern to do the necessary work. Ian created Search Laboratory to fill a gap in the market for a dedicated multilingual search marketing service. Ian's approach was unique however – using scientific and mathematical methods to improve the efficiency and profitability of search marketing for his clients in any language.