Content: make do and mend
In these austere times, ask yourself: what can content do for you?
- No time? No money? Get content marketing on a budget
- Reuse, recycle… how to get the most value from the content you already have
- Little fixes, big rewards: tiny copy changes that make a big difference
About the speakers
Catherine Toole, CEO, Sticky Content
Catherine Toole is the founder and CEO of the British digital copywriting agency Sticky Content. A former press journalist, she has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
In 2012, Sticky Content is providing content strategy, web writing training, auditing and copywriting services to clients such as Belron (Autoglass), Sage, Post Office®, Sony Europe, Lloyds TSB, John Lewis Partnership and Virgin Atlantic.
A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She’s also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).
