How to Create Content that Converts: Practical Advice with a Case Study
Most organisations underestimate the time and effort needed to engage their prospects with the right content using inbound marketing techniques and have their sales team follow up effectively during the lifecycle. In this short session, James Cox from Tracepoint and Adam Berry from Pardot will share their advice on how to manage this organisational change to close the inbound loop effectively.
About the speakers
James Cox, Managing Director, Tracepoint
Product marketing, channel marketing, pricing, propositions and communications: there’s nothing you can throw at James that he hasn’t managed, created or wrangled into shape for his previous clients and employers. Over 20 years he has worked around the world for leading firms such as BAe Systems, Nortel Networks, BT and Toshiba. James now runs Tracepoint - a London agency which helps other businesses transform into inbound marketing machines.
Adam Berry, Sales Executive, Pardot
Before Pardot, Adam Berry has been submerged in PR and Marketing roles that have covered International Tourism in Poland, Consultancy projects in the Sport and Leisure industry and the retail sector for a leading specialist Running and Triathlon store. This understanding of traditional marketing skills needed has enabled Adam to provide a unique view on the next step in Lead Management and Marketing Campaigns for B2B companies.