Does the Funnel model actually exist anymore as a way to plan demand generation?
In this session, Brendan Dineen (Director of Demand Programs for IBM in the UK and Ireland) will share a point of view on the challenges and opportunities for marketing in our changing world - share insights from a recent global survey of more than 1,700 CMOs worldwide - and reflect on whether viewing Demand Generation in the context of a “Funnel” is still relevant today.
About the speakers
Brendan Dineen, Director of Demand Programs , IBM
In this role Brendan is responsible for developing and executing marketing campaigns that will deliver sales pipeline for the IBM Business across all products, services and sectors.
Prior to taking up this position in July 2010, Brendan was Director of Marketing and Communications for the Chairman of IBM in EMEA - a position he took up in 2009 - following two and a half years on secondment to the 2012 Games in London.
Whilst on secondment Brendan was Director of 2012 Games for Think London - the Foreign Direct Investment Agency for London. In this role he was responsible for developing and implementing the strategy by which London is using the games as a catalyst to further increase Foreign Direct Investment in London.
Prior to this Brendan has held a variety of leadership positions in the UK, US, Ireland, South Africa and across Europe.