About Bob Apollo

Bob Apollo is Managing Partner of Inflexion-Point Strategy Partners (www.inflexion-point.com). He works with B2B companies with high growth potential, enabling them to systematically design and implement repeatable, scalable and highly-aligned sales and marketing processes that allow them to identify, attract, engage, qualify and convert more of the right sort of prospects.

About How today's most successful companies are using aligned planning processes to drive superior sales and marketing performance

Most CEOs regard improving sales and marketing alignment as an important priority, and with good reason. Highly aligned organisations consistently outperform their peer group when it comes to revenue and profit growth. But best-in-class levels of sales and marketing alignment can only be achieved through tightly integrated planning combined with common processes, goals and metrics. Fortunately, it’s easier to achieve than you might think. Bob Apollo shares some simple best practices that can help to ensure that your sales and marketing teams get along together just fine - as well as achieving outstanding results.