About Fergus Gloster

As Managing Director of EMEA, Fergus is responsible for all revenue generation activities for Marketo in Europe, including sales, marketing, customer success, and renewals. Prior to Marketo, Fergus was a founding director of salesforce.com’s European operations and, over his nine-year tenure with the company, served as senior vice president of corporate sales in Europe.  He led salesforce.com’s initial entry into the market and developed its hub-based sales, alliances and telemarketing model. Find him on LinkedIn at http://ie.linkedin.com/in/fergusgloster

About Real Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth

In this presentation, Fergus Gloster explores the sales and marketing processes employed at Marketo and elsewhere to generate explosive growth. Discover best practices, strategies and techniques to drive revenue. Fergus will discuss three key topics around the Funnel including: 

1.The Combined Sales & Marketing Funnel

2.The ownership of the Funnel

3.The process flow and SLA required for alignment