About James Cox

Product marketing, channel marketing, pricing, propositions and communications: there’s nothing you can throw at James that he hasn’t managed, created or wrangled into shape for his previous clients and employers. Over 20 years he has worked around the world for leading firms such as BAe Systems, Nortel Networks, BT and Toshiba. James now runs Tracepoint - a London agency which helps other businesses transform into inbound marketing machines.

About How to Create Content that Converts: Practical Advice with a Case Study

Most organisations underestimate the time and effort needed to engage their prospects with the right content using inbound marketing techniques and have their sales team follow up effectively during the lifecycle. In this short session, James Cox from Tracepoint and Adam Berry from Pardot will share their advice on how to manage this organisational change to close the inbound loop effectively.