About Jurgen Heyman
Jurgen Heyman has joined Sales Performance International in January 2011 to head its European Operations. Jurgen is focusing on expanding SPI’s organization in Europe. He has over 20 years experience in starting and managing Technology companies. He started his career at Alcatel, and held management positions at CTG, Frango and Econocom. Jurgen is passionate about Sales Process Transformation. In being with Solution Selling® previously he has extensive experience with the methodology and its implementation in large customers. He is a regularly invited guest speaker in Business School programs and a coach for Technology Startups. He holds an Engineering degree and a Master in Innovation and Entrepreneurship.
About What sales people want from marketers to help them drive revenue
This session explores a key fundamental in maximizing the potential from marketing activities - the handover of SQLs and hot leads, information, data and intelligence to sales teams to 'close the deal'. If marketers can know 'what good looks like' from their sales colleagues, they'll be much better at aligning content, activities, schedules and messaging to ensure sales-ready leads become a key driver of increased revenue.