About Simon Knight
Simon has spent over 13 years in a variety of B2B marketing roles with Cable & Wireless, Orange and O2 Airwave, focused on new proposition development and product marketing. Simon is now the Channel Marketing Manager for Dun & Bradstreet and is responsible for marketing their B2B Sales & Marketing solutions, with a particular focus around how organisations can use Data as a Service (DaaS) technology to deliver real time data into marketing automation, CRM integration and other systems.
About CRM enabled sales and marketing alignment
Sales and marketing alignment; the theory is simple but the practice is more difficult. This is still a major issue for most organisations and if you achieve this, then hitting your revenue targets is much more easily achieved. The answer could lie in something you have already invested heavily in – your CRM. This session will cover:
- The fundamentals of sales and marketing alignment
- Alignment in the top, middle and bottom of your funnel
- How CRM can underpin this
- Your business before and after