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Where marketing meets sales to drive revenue.
700+ of the UK’s most senior B2B and B2C ‘considered purchase’ strategists, one content-packed day.

Engage

Engage

Deepen the relationship until it's sales-ready.

Build rapport and narrow your focus through Social Media Monitoring, Marketing Automation, Lead Scoring, Account Identification and Telemarketing.

  • Overview

    FUNNEL

    It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.

    Helping B2B and B2C ‘considered purchase’ strategists deliver results.

  • Plan

    Plan

    Design the pipeline processes.

    The senior stream: covering Strategy, Planning, Cultural & Organisational Change, Team Structures and Accountability.

  • Attract

    Attract

    Fill the top of the funnel.

    Covering the whole digital marketing mix; from Email, Search, Content Marketing and Social to Prospecting, Lists, Data Management and Channel Marketing.

  • Engage

    Engage

    Deepen the relationship until it's sales-ready.

    Build rapport and narrow your focus through Social Media Monitoring, Marketing Automation, Lead Scoring, Account Identification and Telemarketing.

  • Align

    Align

    Handover to sales and generate revenue.

    Discussing the transition from marketing to sales through CRM, Campaign Management, Revenue Performance Management and Customer Lifecycle Marketing.

 

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