This job ad has expired, it was posted over 60 days ago and the position is likely to have been filled.
| Posted on | 19th December 2011 |
|---|---|
| Job Title | Senior Search Executive |
| Employer | EDF Energy |
| Salary | competitive |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | South East |
| Application Deadline | 31st January 2012 |
Job Description
Our low-carbon energy solutions have already attracted some 5.5 million residential and business customers. But we know we can be the first choice of even more. That’s why we’re creating a brand new in-house digital team with the expertise – and the budgets – to boost our profile and our business.
About EDF Energy
A wholly-owned subsidiary of the EDF Group, itself one of Europe's largest energy groups, EDF Energy is one of the UK’s largest energy companies and its largest producer of low-carbon electricity. To put some numbers to those facts, we generate around one fifth of the nation’s electricity and employ some 15,000 people. What really sets us apart, however, is our fresh approach to the industry. Everything we do is underpinned by a clear customer focus and a drive towards sustainability. Because it’s these two factors, we believe, that will define the UK energy industry for generations to come.
About the role
We’re leading the way in sustainability, affordability and service and by continually developing our website and increasing traffic to it, even more people will recognise how much we have to offer. You’ll play your part by taking charge of all our B2C Search Marketing – SEO, PPC and SEA. It’ll be down to you to plan, lead and carry out all our activity, reporting back on results and maximising your budget. Whether you’re working with colleagues internally or with external agencies, you’ll always be clearly focused on your sales, service and retention targets. At the same time, you’ll have a huge say in emarketing strategy as you collaborate with fellow specialists to develop our approach and roll it out across the business. We’ll rely on you to spot new opportunities, challenge existing practices and deliver a programme of continuous improvement for our Search capability.
Candidate Requirements
About you
Thanks to an impressive background in a Search team or agency, you’ll have already worked on a major consumer ecommerce brand with over a million customers and a large budget. You’ll know how to achieve ambitious reach, visits, sales and other digital objectives, and have a clear idea of the costs and resources associated with different campaign structures and channels. More than that though, you’ll have proved you can inspire digital agencies to deliver great Search campaigns. As strategic as you are analytical, you’ll also have strong commercial instincts. In fact, your record will show you’ve already had a positive impact on business results. Add a relevant professional qualification (and possibly Google certification) plus credible, convincing communication skills, and you could soon be enjoying even more influence as you help shape our new team and its long-term direction.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
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