Conversion rate optimisation across channels
In this session, Craig will be showing you the techniques, testing and optimisation you can do to improve your multichannel business. Using case studies, examples and results of 8 years of testing – he’ll show you some technologies you should be implementing now and during 2013, to gain competitive advantage. Craig currently runs a team of 5 that supports a 500M online revenue channel, operating in over 30 countries and 19 languages. Learn how to do clever multi-channel tracking without breaking the bank, buying expensive software or hiring huge teams.
About the speakers
Craig Sullivan, Group eBusiness Manager, Belron (Autoglass)
Craig is the Group eBusiness Manager for Belron® (you may know them as Autoglass®, Carglass® or Safelite® around the world). He looks after optimising visitor behaviour and making things nice for millions of customers, on 33 websites in 19 languages.
Craig has been blending a heady mix of Agile, UX, insight, analytics, multi-variate testing, psychology and optimisation techniques for several companies over the last 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech startups. He tweets on topics like UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @OptimiseOrDie.
Craig talks regularly at Econsultancy events and is rated as a top speaker by delegates because of his knowledge, engaging presentation style and practical tips you can take away and use. He shares home in Blackheath with his two girls and Rolf the cat and plays at being user centred DJ at weekends.
