Lessons in engagement from a social pioneer
What happens when you put engagement at the core of your business? When you make it your heartbeat and depend on it for your survival? This is life at giffgaff, the mobile network run by you.
In this session Emma will provide an insight into how giffgaff’s pioneering business model engages with its members who help run sales, marketing and customer support. This engagement with real purpose delivers tangible rewards for the brand, business and giffgaff’s members alike. Join this session and hear how with lessons from across communications, operations and product development.
About the speakers
Emma Jenkins, CMO, giffgaff
Emma is the CMO at giffgaff, which is the first people powered mobile network. Emma has a wealth of experience and is an expert in marketing and consumer behaviour. She is a digital entrepreneur with considerable experience in digital advertising models for global brands, her own start up and various cross sector advisory roles.
Before joining giffgaff, Emma worked as a consultant for Brand Learning and served as an Associate Marketing Director at Procter & Gamble as well as other senior marketing roles over the 12 years she worked for the company.
Emma holds a BA from the University of Nottingham.
