Global insights from joined up marketing campaigns
Whether you work in a country or across continents, understanding on how to optimize and integrate campaigns globally is the key to success of any multinational business.
A view from the top on what makes global marketing work and how to optimize it. eHarmony as a case study on how you become the market leading match-making brand on three continents.
About the speakers
Ottokar Rosenberger, Vice President of International, eHarmony.com
Austrian native Ottokar Rosenberger joined relationship site eHarmony in October 2010 as the UK Country Manager. His objective is to make this iconic brand as famous and more importantly as successful in the UK as it is in America, where the company is responsible for almost 5% of all marriages – that’s an average of 542 people getting married every day.
As full P&L owner, Ottokar will lead all aspects of the UK business, including marketing communications, product localisation, pricing and customer care and ensure the continued growth of eHarmony.co.uk which launched in market in 2009, and has already amassed over 1.5million registered users.
Ottokar’s career spans 13 years in brand and management roles for some of the largest FMCG brands in the world. He brings a real cross-cultural business approach to eHarmony.co.uk, having spent years localizing and building up global brands in new markets.
The first 10 years of Ottokar’s career were spent at Procter & Gamble working in both the UK and US. He was rated ‘top talent’ and worked across a number of marquee brands including Pantene Pro-V, Head & Shoulders and Olay where he lead the launch of Regenerist, now the UK’s #1 anti - aging moisturiser. He was ultimately appointed as General Manager, SK II Prestige Skin Care, the 2nd largest P&G skincare brand; building the commercial model and managing a team of 100.
Not afraid of a challenge, Ottokar took on a very different role on leaving P&G by becoming Head of Retention for Consumer Voice Services at British Telecom. With more than 15 million customers and £3.5bn turnover he was responsible for a retention strategy that reduced churn by 23%, whilst competing against Sky and Virgin Media.
Before joining eHarmony, Ottokar entered the start-up world by spending two years at internet services company Rated People as Commercial Director, taking the company from small start-up to profitability.