How behavioural and transactional data can improve the customer experience to engender loyalty
Key to a successful retention, and customer loyalty strategy is data. It’s not just collecting data, but really using it that counts. Loyalty is, and should always be, concerned with the behaviours and motivations of customers.
It is therefore important that any loyalty scheme adheres to two core principles when it comes to developing an effective strategy. Quite simply, it must be relevant and rewarding; giving something back to the consumer.
This session will explore how brands can develop a truly rewarding programme, that is insight driven, and highly targeted to ensure it provide a return on investment for the brand.
About the speakers
Adrian Hado, Head of Insight, Avios
Adrian is currently Head of Insight and Analytics at Avios, where he is responsible for delivering rewarding customer experiences across their various brands to deliver value to the airlines and their financial services, retail and travel and leisure partners.
Adrian is a high energy and accomplished marketing and CRM consultant, used to driving complex projects forward and producing positive change; thinking critically to solve business problems in order to implement creative and sustainable solutions.
With vast experience, Adrian has previously held various strategic marketing and communications roles in organisations such as Tesco, dunnhumby, and Aurora Fashions.
