PANEL: What have we learnt about how different marketing channels best work together?
Insights into multichannel campaign optimisation
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists for their insights and learnings around how various marketing channels, online and offline, best complement each other to achieve the best results. Feel free to ask your own questions of the panel!
About the speakers
Fiona Spooner, Head of Acquisition Marketing, Financial Times
Fiona has held a number of roles in marketing, starting at Centaur Media plc before moving to the Financial Times. At the FT she worked on FT.com and now manages customer acquisition across all platforms for digital and print subscriptions, globally. Fiona lists her specialisms as: customer acquisition, digital marketing, multi-variate testing, product marketing, brand and direct marketing, social media, viral marketing, search marketing
Matt Rooke, Customer Acquisition & Retention Vice President, Kuoni Travel
Matt began his career in the travel sector at Exlore Worldwide where he worked for almost four years in a marketing role before moving to Kuoni where he has been for 15 years. In his current role Matt is responsible for all aspects of customer acquisition and retention through strategy to traffic generation, improving the user experience, increasing online conversion and loyalty.
Ben Chamlet, Product Consultant, Silverpop
Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC. He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.
Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite. This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.
Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Dyson and LogMeIn.
Will Cook, VP Multichannel Marketing, Autonomy
Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales.
