Alison Lancaster
About Alison Lancaster
Alison is CMO of Kiddicare.com (UK's most awarded baby website), and Marketing director of Wm Morrison Supermarkets non food .com business.
A passionate customer experience and digital marketer, she has over 22 years brand marketing, CRM, database and multi channel retailing experience. Prior to joining Morrisons, she was Cross Channel Director of award winning fashion retailer, White Stuff, having been appointed Interim Home Shopping Director in 2009.
Previoulsy, Alison was Marketing Director of Harrods Direct and Charles Tyrwhitt, and before that was an acknowledged Internet and multichannel pioneer with Innovations Mail Order, Debenhams.com and John Lewis.
Alison is a regular speaker at international conferences, and she appears in the 2012 eTail Power TOP 50, Retail Insiders Top 100 Movers & Shakers, and 101 Directorsof.com listings. Alison is a previous Chair of CatEx, the Direct Commerce Association.
About PANEL: The Digital Self - what is identity?
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists how they think you can compare the behavioural, real-time insights available to digital marketers with the socio-demographic data and propensity models available to offline marketers… Which is best, can they be aligned and what's the benefit when both join up? Feel free to ask your own questions of the panel!
