About Fiona Spooner
Fiona has held a number of roles in marketing, starting at Centaur Media plc before moving to the Financial Times. At the FT she worked on FT.com and now manages customer acquisition across all platforms for digital and print subscriptions, globally. Fiona lists her specialisms as: customer acquisition, digital marketing, multi-variate testing, product marketing, brand and direct marketing, social media, viral marketing, search marketing
About PANEL: What have we learnt about how different marketing channels best work together?
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists for their insights and learnings around how various marketing channels, online and offline, best complement each other to achieve the best results. Feel free to ask your own questions of the panel!