About Giles Richardson
Giles has worked in the interactive space for 12 years. As Head of Optimisation and Personalisation at Barclays digital he is currently working to enable a seamless and intuitive customer journey. An analytic based approach deriving meaningful and actionable customer insight from data coupled with data movements to enable real-time content experience with MVT and behavioural targeting.
About PANEL: How do you deliver a more joined up customer experience?
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists for any insights or views they have on how you should go about delivering a more 'joined up' customer experience across channels, online and offline, including technical, people and process challenges. Feel free to ask your own questions of the panel!