About Jamie Brighton
Jamie has worked in digital marketing for 12 years, and has experience both agency and client-side. He has been with for Adobe for 6 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes. He has recently returned to EMEA where he is covering digital optimisation for Adobe in South East Asia.
About Let’s get personal – how to provide the most personal experience possible
In today’s world of increasing digital interactions, consumers are sharing more information than ever about their behaviours, and interests; in effect exposing their 'digital self'. This provides businesses with the opportunity to engage with them in more timely and meaningful ways, as long as they can meet the challenges inherent in managing and taking action on the data. So the question is, how can businesses provide the most personal and relevant experience possible, in the most efficient way, while also respecting the user's privacy? This session explores just some of the ways that organisations are already solving this issue.