About John Larder
John held roles in media organisations (Trinity Mirror, Telegraph Media Group) before moving to Barclays where he focused on web analytics and now heads up a team that focuses on analytics and insight, personalisation and business intelligence. John describes himself as an online professional with a strong insight background who focuses on delivering value through data. His specialties are: web analytics, behavioural targeting, personalisation, multivariate testing, online optimisation, business intelligence, data visualisation, SEO and online and offline retargeting.
About PANEL: How do you join up data across channels?
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists for their insights and learnings around how best to join up data across online and offline channels to successfully drive insight and value. Feel free to ask your own questions of the panel!