About Jon Myers
Jon Myers is Commercial Director – EMEA for digital ad management platform Marin Software. Jon Is responsible for delivery of the Marin Software platform to EMEA agencies and advertisers including iProspect, LBI, Neo@Ogilvy, Betfair, Littlewoods and Hotels.com. This gives him a unique insight into online advertising trends within both agencies and brands. Prior to joining Marin Software Jon was leading Yahoo’s search and display account management teams, overseeing the delivery of the Search Alliance with Microsoft across the UK and European markets. Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest Manchester and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and moderator at conferences worldwide. He also sits on the Global Search Engine Strategies (SES) Advisory Board and regularly contributes his opinions to trade press as well as industry bodies such as SEMPO, IPA and the IAB.
About How Mobiles and Tablets are Changing Search Marketing
Mobile devices originate more than 10% of all paid search clicks, and their share is growing at a staggering rate. In this session, Marin Software will present unique data about the future of mobile, using statistics culled from the Marin Global Advertising Index.
The presentation will also cover detailed best practices for mobile success, including:
• Strategies for building mobile campaigns from scratch
• How mobile campaigns are different from desktop search, down to the creative and call to action
• How to use device specific targeting to increase click-through rates
• The importance of the landing page, and whether or not you need a mobile site