About Jonathan Waddingham
Jonathan is the social & labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He’s passionate about how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters. Having worked at JustGiving for over 6 years, he leads their strategy on making the site more social, including managing products like the UK’s first app that enables people to sponsor friends or donate to charities on Facebook. You can follow him at @jon_bedford
About Social CRM insights
In this session, we’ll show you how JustGiving has generated an extra £1million in the last year for UK charities by unlocking the power of social media, generating an ROI of £5 per Facebook share. We will also show how companies are using JustGiving to grow their brand through showcasing employee’s philanthropy, and how you can add social good to your products to engage your current customers and acquire new ones.
