About Lawrence Merritt

Lawrence is the Managing Director at PhotoBox, the UK’s leading online personal publishing and printing company. Before joining PhotoBox, Lawrence had a very successful career at Yahoo!, holding various top management marketing positions, including European Director of Central Marketing. Prior to Yahoo!, Lawrence was part of the launch team for Expedia in London. 

Lawrence contributed to the econsultancy online blog, Facebook apps: top tips from Photobox Lawrence Merritt. 

About Delivering engaging experiences through social applications

Joined-up marketing is in the PhotoBox DNA – the company has straddled the online and offline worlds since its inception in 2000. This presentation will discuss our Facebook integration and outreach effort and how social media activities are used to leverage offline activities - and vice versa. It will cover how Facebook apps can generate revenue through a simple user journey without the in-your-face sales approach that is inimical to social media and still retain the fun inherent in the platform. Also noted will be the importance of appropriate targeting, and of evolving apps as associated social platforms and behaviours evolve.