About Matthew Curry

Matthew Curry is Head of E-commerce for Lovehoney. He's seen things you wouldn't believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for nearly ten years. Previous to perverting the nation, he sold frozen food to the elderly. He's a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry.

About How offline PR affects online sales

What happens when your Ecommerce business is the subject of a TV show? How do you maximise this opportunity, and how do you “convert” those viewers? How do you link up your offline PR with online search and what are the common KPIs? Does the world’s most powerful website mean it’s also the most lucrative? I’ll be running through Lovehoney’s experience with this, and how we’re using offline PR as a key part of our digital strategy.