About Vicky Garfitt
Vicky is leading the charge for digital marketing at B&Q, helping the business capitalise on the enormous potential available through digital channels.
Prior to joining B&Q this spring, Vicky worked at one of the country’s top digital agencies, Dare, in the capacity of Account Director across Global and UK accounts. Vicky's responsibilities included digital roadmaps, strategies and creative execution for large consumer campaigns.
Before joining Dare, Vicky held a range of regional positions, including being a Director of a digital start-up offering web design and eCommerce.
About Relationships first: Using digital to tie it all together
Everybody is talking about how Marketing is changing. New School Marketers are actually doing something about it. New School Marketers are focusing on re-shaping the company’s entire strategies; budgets, skills, processes and entire business models around the fact that increasing customer relationships are going to be interactive and nature. Hear how B&Q are putting relationships first and rethinking how to market across an increasingly digital customer lifecycle.
In this session, delegates will discover:
· Cross channel permission capture
· Highly segmented email campaigns
· Mobile & Social Campaigns
· Triggering life cycle programmes using web behaviour
· Automation and optimisation