JUMP London Tracks
LEAD
This track is for (Digital) Marketing Directors or Heads of (Digital) Marketing. It’s about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement, budgeting etc.
- Modern shopkeeping
- PANEL: The Digital Self - what is identity?
- The journey towards omnichannel
- Method in the madness? Did the Dragons miss out not getting an investment in Ling “I’m just a genius at marketing” Valentine?
- Customer centric strategies for high value customers
- Organisational strategy for a multichannel world
- The Econsultancy view on what good looks like
ANALYSE
This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- How offline PR affects online sales
- Conversion rate optimisation across channels
- New forms of multichannel research combining traditional and digital
- Social CRM insights
- PANEL: How do you join up data across channels? : Insights into multichannel analytics
- Connecting Online with Offline using Social and Mobile
- The Econsultancy view on what good looks like
OPTIMISE
This track is about optimising the marketing mix across online and offline. Learn how the different channels work together to get the best results.
- Delivering effective campaigns across online/offline
- Optimising multichannel campaigns: case studies
- Digital at scale: How London 2012 delivered the first truly digital Olympic and Paralympic Games
- PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
- Global insights from joined up marketing campaigns
- How behavioural and transactional data can improve the customer experience to engender loyalty
- The Econsultancy view on what good looks like
ENGAGE
This track is about the multichannel customer experience. Learn how to engage successfully with your customers in a truly multichannel way.
- Engagement through content strategy
- Multichannel campaign and customer experience management
- PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
- Delivering engaging experiences through social applications
- Making sense of data to personalise the multichannel customer experience
- Lessons in engagement from a social pioneer
- The Econsultancy view on what good looks like
Whitepapers Live 1
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- How to improve your website conversion
- Good-bye Web Analytics, Hello Digital Intelligence!
- Turning the tables – how Betfred plans to make gaming personal
- Search and Social
- Relationships first: Using digital to tie it all together
- Jump into the world of actionable customer journeys
- Tracking the Customer Journey: A Data Model For The Digital World
- How to give the customers what they want and make money doing it
Whitepapers Live 2
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Marketing Attribution - Taking the guesswork out of marketing
- Bringing Marketing & IT Together for Effective CEM
- Content: make do and mend
- Air New Zealand: Big Data, Better Ideas – Taking off with Tag Management
- How to use data to maximize the value of Social Media
- The New Equation for Deliverability: EQ = D³
- Let’s get personal – how to provide the most personal experience possible
- Simplifying Facebook Commerce – Being Social by Design
Whitepapers Live 3
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Big Data: Does Size Matter?
- Defending email’s effectiveness in a multichannel world
- MVT across multiple brands: One approach to successful testing
- Behavioural Marketing; beyond email marketing
- Intelligently Engaging Customers to Increase Online Sales & Improve Customer Service
- Paid, Owned and Earned Media: The Convergence
- Engagement Optimisation- Transforming the Dark Art into Science
- A case study: Optimising your mobile strategy to drive ROI
Whitepapers Live 4
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Use attribution analysis to measure the impact of email in a multichannel world
- Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
- Multichannel Funnels in Google Analytics: discovering untapped opportunities in your conversion path
- Things you never knew about Digital Optimisation
- How Mobiles and Tablets are Changing Search Marketing
- KPI & Measurement Strategy – Back to Basics
- E-commerce Report 2012
- Viewable Impressions: Changing how the world sees digital advertising
