This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
What happens when your Ecommerce business is the subject of a TV show? How do you maximise this opportunity, and how do you “convert” those viewers? How do you link up your offline PR with online search and what are the common KPIs? Does the world’s most powerful website mean it’s also the most lucrative? I’ll be running through Lovehoney’s experience with this, and how we’re using offline PR as a key part of our digital strategy.
In this session, Craig will be showing you the techniques, testing and optimisation you can do to improve your multichannel business. Using case studies, examples and results of 8 years of testing – he’ll show you some technologies you should be implementing now and during 2013, to gain competitive advantage. Craig currently runs a team of 5 that supports a 500M online revenue channel, operating in over 30 countries and 19 languages. Learn how to do clever multi-channel tracking without breaking the bank, buying expensive software or hiring huge teams.
The presentation will show results from a study carried out in the UK during the Olympic games to measure the effect of sponsorship on brand dimensions. We combined traditional online research, real online user behaviour based on objective measurement and social media analysis. All these sources together will help us to get a holistic picture about what the effects of such an event on the brands are.
In this session, we’ll show you how JustGiving has generated an extra £1million in the last year for UK charities by unlocking the power of social media, generating an ROI of £5 per Facebook share. We will also show how companies are using JustGiving to grow their brand through showcasing employee’s philanthropy, and how you can add social good to your products to engage your current customers and acquire new ones.
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists for their insights and learnings around how best to join up data across online and offline channels to successfully drive insight and value. Feel free to ask your own questions of the panel!
The ever emerging & developing mobile industry provides great opportunities for brands and marketers. Synonyms like mCommerce, sCommerce, fCommerce & SoLoMo are omnipresent. In this session Alex will discuss what's behind such 'buzzwords' and give examples of Nokia's through-the-line marketing with special emphasis on mobile & social connecting online with offline.
As the session title says, Econsultancy are finishing up the day by giving our view on 'what good looks like' in terms of joined up marketing for this track's focus. We'll be giving five or so examples of what has impressed us and what we feel is setting the standard currently.