How to use data to maximize the value of Social Media
A "one size fits all" approach to social media may suffice to generate fans. But accumulating fans doesn't equate to generating social ROI. Join Wildfire, the global leader in social media marketing, as we demonstrate how brands can maximize the value of social media.
Ben Harknett, Director of Wildfire's EU Headquarters, will co-present with a Wildfire client to provide a detailed look into a leading brand's successful social marketing strategy. We'll discuss how brands can use data to create targeted content for their social audience. Drawing on experience working with over 16,000 customers, we'll share best practices for engaging your audience across multiple social channels in ways that encourage word of mouth marketing and develop lasting brand advocacy.
About the speakers
Ben Harknett, Director of EU Sales & Client Services, Wildfire Interactive
An experienced sales and business development manager, Ben joined Wildfire’s Palo Alto office in March 2010 and was appointed Director of EU Sales & Client Services in July of that year. In October 2010, Ben moved to London to head sales and service in Europe. Since starting the London office, Ben has worked with key clients including Virgin, McCann Worldwide and Pepsi.
Prior to joining Wildfire, Ben was Sales Manager at media monitoring group Meltwater, where he completed 2009 as one of the company’s top ten performers globally. Ben has also worked as an analyst for Element Markets and British Gas Group.
Ben has a Bachelor of Arts degree in Economics and Managerial Studies from Rice University.