The New Equation for Deliverability: EQ = D³
The fundamentals of email deliverability have always been based on data quality, sound permissioning practices, and minimising of subscriber complaints. However, new deliverability challenges are being posed for e-marketers by subscriber engagement, the rise of mobile email, the ongoing evolution of spam, and changes in the legislative landscape. With e-marketers now embarking on their crucial seasonal campaign planning, Guy Hanson will examine the real implications of these new challenges, as well as a new set of data metrics that e-marketers need to be measuring and managing to ensure the ongoing success of their email programs.
About the speakers
Guy Hanson, Director Response Consulting EMEA, Return Path
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Guy is a passionate advocate for the intelligent use of customer data to drive responsive email programmes. With a knowledge base that now spans over 10 years, Guy has become one of the UK’s leading e-marketing experts and thought leaders. Currently working for Return Path’s professional services team, he provides email response consulting solutions to a broad range of international clients. Outside of work, Guy is an established member of the DMA’s email marketing council, with a primary focus on legal, data & best practice issues. |
