JUMP New York Agenda
JUMP 2013 included insight from top marketers across every industry and this year is set to be just as exciting. Here's what happened so you can get a taste of what's to come in 2014
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Venky Balakrishnan
VP, Global Markeing, Diageo
Talking on: Making Products Smart; The Next Revolution In Customer Engagement
L
Jerry Hill
Senior Vice President of Circulation , Gannett Publishing Services
Talking on: AAM Panel: Pages to Platforms: Redefining News Media Brands
A
Jonathan Salem Baskin
President, Baskin Associates, Inc.
Talking on: The Next Integration Opportunity: A Case For Truth
L
Vicki Cantrell
SVP Communities and Executive Director, National Retail Federation - (Moderator)
Talking on: Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
O
Beverly Stotz
Vice President of Marketing, illy
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
Joy Puzzo
Corporate Audience Development Director, Advanstar Communications
Talking on: AAM Panel: Pages to Platforms: Redefining News Media Brands
A
Michael Burgess
President, Saks Direct
Talking on: Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
O
Andy Hobsbawm
Founder & Chief Marketing Officer, EVRYTHNG
Talking on: Making Products Smart; The Next Revolution In Customer Engagement
L
Paull Young
Director of Digital, charity: water
Talking on: Measuring the Impact of Social in a Multichannel World - Panel Discussion
A
Billy May
VP, eCommerce, Digital and Marketing, Abercrombie & Fitch
Talking on: Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
O
Aparna Mukherjee
Social Media Editor, for a Top Three Consulting Firm
Talking on: Measuring the Impact of Social in a Multichannel World - Panel Discussion
A
Tom Beck
President, Enlighten
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
Jeff Ragovin
Chief Strategy Officer, Salesforce Marketing Cloud
Talking on: Measuring the Impact of Social in a Multichannel World - Panel Discussion
A
Jeff Allen
Director of Product Marketing for Digital Analytics, Adobe
Talking on: 5 Ways to Elevate Your Game as a Marketer
L
Bernice Grossman
President & Owner, DMRS Group, Inc. - (Moderator)
Talking on: DMA Panel: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
A
Stephanie Fried
VP, Research Insights and Analytics, VEVO
Talking on: What the brain knows and you don't…
O
Jan Bottcher
Director, Marketing-Consumer Products, Domino Foods
Talking on: MENG Panel: Marketing Integration – Inside and Out
O
Jessica Pezzullo
Digital Practice Lead, SelectResources Intl. (Moderator)
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
Ling Valentine
Boss, LINGsCARS.com
Talking on: The Great Leap Forward - (let a thousand animated gifs bloom)
L
Tejal Patel
Global Head of Social Commerce & Performance, Nokia
Talking on: Building a Social Brand
O
Ted Boyd
CEO, one. (Moderator)
Talking on: AAM Panel: Pages to Platforms: Redefining News Media Brands
A
Barry Gold
Principal, New Gold Ventures
Talking on: DMA Panel: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
A
David Rogers
Executive Director, Columbia Business School Brand Center
Talking on: Making Digital Matter
A
Stefan Tornquist
VP of Research, Econsultancy
Talking on: AAM Panel: Pages to Platforms: Redefining News Media Brands
A
Jill Chernin
Digital Marketing Manager, L’Occitane
Talking on: Relationship Retargeting: Why display is the new relationship channel
W
Paul Price
CEO, Creative Realities
Talking on: Marketing 3.0: Bridging the Virtual and Physical Worlds
O
Ashley Bistran
Director, Professional Services, Zmags
Veronica Fielding
President/CEO, Digital Brands Expressions - (Moderator)
Talking on: MENG Panel: Marketing Integration – Inside and Out
O
Tami Monahan Forman
Senior Director, Global Corporate Communications, Return Path
Talking on: Email Intelligence: What You Don't Know Is Hurting Your Revenue
W
Jake Bailey
VP of Product Marketing and Solutions, RichRelevance
Talking on: Measuring Shopping Media
A
Sebastian Hempstead
Vice President, North America, Brandwatch
Talking on: Finding Gold with Social Media
H
Richard Jones
CEO, EngageSciences
Talking on: Getting Social to Succeed. Making Social the #1 Marketing Channel for Your Business
H
Mark Simpson
Founder & President, Maxymiser
Talking on: Put the Customer at the Heart of your Decision-Making
W
Jeff Ragovin
Chief Strategy Officer, Salesforce Marketing Cloud
Talking on: Paid, Owned and Earned Media: The Convergence
W
Christian Wright
General Manager Americas and Chief Technology Officer, e-Dialog
Talking on: The ROI of Email and its Impact in a Cross-Channel World
H
Alex Saldanha
CTO, Exponential Interactive
Talking on: Axiomatic Attribution: A path to finally answering the question 'How effective is your advertising?'
W
Mark Simpson
Founder & President, Maxymiser
Talking on: Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
O
J. Graeme Noseworthy
Strategic Messaging Director - Big Data for Marketing, Media & Entertainment, IBM
Talking on: From Data To Desire: The Transforming CMO
W
Mark Pollard
VP, Brand Strategy, Big Spaceship
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
Stefan Tornquist
VP of Research, Econsultancy - (Moderator)
Talking on: Measuring the Impact of Social in a Multichannel World - Panel Discussion
A
Scott Jones
General Manager for Display, Responsys
Talking on: Relationship Retargeting: Why display is the new relationship channel
W
Troy Allen
Marketing Director, Me-Ality
Talking on: How to Combine Facebook Ads and Content Strategy to Rapidly Grow your Fanbase
A
Stefan Tornquist
VP of Research, Econsultancy - (Moderator)
Talking on: The Broadcast Times They Are A Changin'
A
Henry Eakland
Subject Matter Expert, Autonomy
Talking on: Optimization. Good For Your Customers. Good For Your Business.
W
Jeff Rohrs
VP, Marketing Research & Education, ExactTarget
Talking on: Subscribers, Fans & Followers: Owning your home field advantage
H
Chase McMichael
CEO & Co-Founder, InfiniGraph, Inc.
Talking on: How to Combine Facebook Ads and Content Strategy to Rapidly Grow your Fanbase
A
Gregory Galant
Co-Founder & CEO, Sawhorse Media
Talking on: How Social Influence Drives Traditional Media
L
Caroline Rolfe
Head of Online, Labelux Group
Talking on: Achieving an Omni Channel Strategy in Luxury Retailing
O
Jonathan Treiber
CEO & Co-Founder, RevTrax
Talking on: Promoting Online. Buying Offline. (And Connecting the Dots.)
O
Sebastian Hempstead
Vice President of North America, Brandwatch
Talking on: Measuring the Impact of Social in a Multichannel World - Panel Discussion
A
Dan Smith
Senior Vice President, Marketing, ClickSquared
Talking on: Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
H
Dr. Chris Boorman
Chief Marketing Officer, Huddle
Talking on: Collaborate or Die! How Top-Down Marketing Destroys Innovation
W
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, Valtech
Talking on: Agile Marketing is the New Imperative
H
Nick Blunden
Global Publisher, Economist Digital
Talking on: AAM Panel: Pages to Platforms: Redefining News Media Brands
A
David Treier
Business Change Director, Marketing, WellPoint, Inc.
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
David Valdez
VP Sales, I-Behavior Interactive
Talking on: Turn Research into Relevant Reach: Making Consumer Insights Actionable
A
Diane Reitter
Director of Market Communications, Colorcon
Talking on: MENG Panel: Marketing Integration – Inside and Out
O
Christy Amador
Global Interactie Marketing Strategist, The Coca-Cola Company
Talking on: Moving to the Beat of London 2012
L
Garth Moore
US Digital Director, ONE.org
Talking on: SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
L
Marcus Tewksbury
VP, Client Partner, Exerian Marketing Services
Talking on: Engaging Today’s Empowered Consumer with 1:1, Real-Time Conversations
H
Rick Mandler
Vice President, Digital Advertising Sales and New Media, ABC Television Network Sales
Talking on: The Broadcast Times They Are A Changin'
A
Stephen Yu
Vice President, Data Strategies, Infogroup
Talking on: Is Your Marketing Database “Model Ready”?
W
LEAD (L)
This track is for CMOs, VPs and Directors of (Digital) Mareting. Sessions are all about the big issues in making joined up marketing a reality: your organizational structure, skills, culture and recruitment, benchmarking and measurement, strategic budgeting etc.
- 5 Ways to Elevate Your Game as a Marketer
- What the Hell is Content Marketing?
- Making Products Smart; The Next Revolution In Customer Engagement
- The Great Leap Forward - (let a thousand animated gifs bloom)
- How Social Influence Drives Traditional Media
- SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
- The Next Integration Opportunity: A Case For Truth
- Adapt or Die: What it Means To Be the Client of The Future
- Moving to the Beat of London 2012
ANALYZE (A)
This track is all about data, metrics, measurement, and analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- Turn Research into Relevant Reach: Making Consumer Insights Actionable
- Measuring Shopping Media
- AAM Panel: Pages to Platforms: Redefining News Media Brands
- Making Digital Matter
- Measuring the Impact of Social in a Multichannel World - Panel Discussion
- Art of Marketing Analysis
- DMA Panel: The Age of Big Data: The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
- The Broadcast Times They Are A Changin'
- How to Combine Facebook Ads and Content Strategy to Rapidly Grow your Fanbase
OPTIMIZE (O)
This track is about optimizing the marketing mix across online and offline. Learn how the different channels work together to drive the best results for your organization.
- Promoting Online. Buying Offline. (And Connecting the Dots.)
- Building a Social Brand
- What the brain knows and you don't…
- Achieving an Omni Channel Strategy in Luxury Retailing
- Social Commerce In Action
- Marketing 3.0: Bridging the Virtual and Physical Worlds
- Shop.org panel: Connected Retail - How the web is revolutionizing the retail experience
- MENG Panel: Marketing Integration – Inside and Out
Whitepapers Live 1 (W)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
- Collaborate or Die! How Top-Down Marketing Destroys Innovation
- Put the Customer at the Heart of your Decision-Making
- Email Intelligence: What You Don't Know Is Hurting Your Revenue
- Is Your Marketing Database “Model Ready”?
- From Data To Desire: The Transforming CMO
- Relationship Retargeting: Why display is the new relationship channel
- Axiomatic Attribution: A path to finally answering the question 'How effective is your advertising?'
- Paid, Owned and Earned Media: The Convergence
- Optimization. Good For Your Customers. Good For Your Business.
Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
- Agile Marketing is the New Imperative
- Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
- What Online Shoppers Are Really Looking For: 8 Proven Tips for Designing Interactive Catalogs That Drive Engagement & Conversions.
- Getting Social to Succeed. Making Social the #1 Marketing Channel for Your Business
- The ROI of Email and its Impact in a Cross-Channel World
- Finding Gold with Social Media
- Engaging Today’s Empowered Consumer with 1:1, Real-Time Conversations
- Personalisation for the 21st Century Marketer
- Subscribers, Fans & Followers: Owning your home field advantage
