Social Commerce In Action
- Selling through social media
- Converting 'Likes' and 'Follows' into real dollars
- Creating communities around the offline store
- Retail brands part of the online conversation
- What is social commerce?
- Activating communities and social discovery
- Leveraging startups for social innovation
About the speakers
Mark Curtis, Founder and President, enter:newmedia
Mark works to help brands generate greater ROI from their social media efforts. His social media agency, enter:new media, is known for its work in growing, engaging, and optimizing social communities for entertainment and fashion/retail brands such as Versace, Kenneth Cole, American Eagle, Urban Outfitters, Vogue, TV Guide, AMC, and AETN. Mark is also the founder and president of enter:marketing, a B2B marketing firm specializing in lead generation for the technology industry. The two agencies currently have offices in New York, Chicago, San Francisco and Medellin, Colombia. When not obsessed with new media challenges such as optimizing private influencer networks, integrating social and commerce, and increasing Facebook engagement, Mark enjoys spending time with his wife and helping curate the enter:gallery art space in New York City.
Veronika Sonsev, CEO and Founder, inSparq.com
Veronika Sonsev is the CEO and Founder of inSparq.com, a company that provides social commerce technology to retailers. She is also a Cofounder of Women in Wireless. In her 12-year career as an entrepreneur and executive at AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets. Veronika earned an MBA from the Wharton School of the University of Pennsylvania and a BA in Economics from American University. She was recently honored by Fast Company as one of 60 members to The League of Extraordinary Women. Veronika was also named one of the Mobile Women to Watch 2012 by Mobile Marketer and one of the Top 50 Women to Watch in Tech by Femmeonomics. Follow her on Twitter @vsonsev @insparq.
Lily Himmelsbach, Director of Operations, Lets Gift It
Lily Himmelsbach is a New Yorker who graduated from Bryant University in 2009 with degrees in International Business, Management and Spanish. Following graduation, she joined American Eagle Outfitters to launch their international division, and open the brand’s first international stores outside North America. Lily left the corporate world in Spring 2011 to join San Francisco-based startup company Zaarly. Overseeing supply and operations for the brand, she opened their first NYC office. In Fall 2011, Lily became Director of Operations for NYC-based Let’s Gift It, a social gifting company. Lily is also an advisor to the Scandinavian ecommerce site ModAffekt, and chair of the Bryant University NY Alumni Network.