Dr. Chris Boorman
About Dr. Chris Boorman
Dr. Chris Boorman is Huddle’s newly appointed chief marketing officer (CMO). Boorman leverages more than twenty years of international marketing leadership experience at enterprise software category leaders including Informatica, SDL, salesforce.com, VERITAS and Oracle, to drive Huddle's global marketing initiatives as the company expands across the globe. Most recently, Boorman was chief marketing officer at Informatica, where he was responsible for the company’s voice to the market including corporate, partner and field marketing and in 2010 was named a finalist for CMO of the year by Chief Marketing Officer Institute. Prior to joining Informatica, he was chief marketing officer at SDL, a leading global information management enterprise software vendor offering language translation technology and services. Before SDL, Boorman was vice president for EMEA marketing at salesforce.com, the worldwide leader in on-demand customer relationship management services. Previously, he led EMEA marketing for nearly a decade at the leading enterprise software vendor, VERITAS. He also held various positions in consulting, pre-sales support and product marketing during his 10-year tenure at Oracle. Additionally, Boorman was a founding board member of the European Storage Networking Industry Association (SNIA) as well as a board member of the Fibre Channel Industry Association (FCIA). Boorman attended Southampton University in the United Kingdom earning a doctorate in magnetism and engineering, a master's degree in cryogenics and applications and a first class honors bachelor's degree in physics.
About Collaborate or Die! How Top-Down Marketing Destroys Innovation
When collaboration breaks down, things can go terribly wrong for marketers. There’s coordination and there’s cooperation, but collaboration—the deepest form of commitment—is what’s needed to succeed in today’s fast-paced marketing landscape. Collaboration involves a deeper level of visibility and involvement: effective collaboration brings separate siloes of knowledge (e.g., teams, clients, partners, etc.) into a central location where common goals are visible and deliverables, conversations, objectives and tasks are centralized, organized and always accessible. These relationships require comprehensive planning and well-defined communication channels operating on many levels and across many geographically dispersed teams.
Some of the topics to be discussed include:
•The history of collaboration tools (suggest deleting)
•Collaborative structures: the good, the bad and the ugly – and how to make sure you’re doing it right
•Don’t be like Congress: why effective collaboration is essential
•Can you hear me now? How the modern mobile worker is changing the meaning of collaboration
•How to combine new technologies and processes to optimize workflow and achieve excellent marketing results