About Dan Smith
Dan manages product and corporate marketing functions. He has over twenty years experience in the enterprise software industry with domain expertise in direct and interactive marketing, behavior monitoring, enterprise application integration (EAI) and customer relationship management. Prior to joining ClickSquared, Dan was the VP of channel development at Unica where he managed Unica’s MSP and reseller partnerships throughout the Americas. Before its acquisition by Unica, Dan was the CMO at MarketSoft, where he managed product and corporate marketing, business development, demand generation and channel sales. Dan spent six years as vice president of worldwide product marketing for Pegasystems, Inc., a leading business process management (BPM) software vendor. He’s held senior positions at M & T Bank and Chemical Bank, and founded a microbrewery, the Queen City Beer Company. He has a BS in Industrial Engineering from Columbia University, and a MBA in Finance from New York University's Stern School.
About Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford
This session examines the nature of cross-channel campaign management solutions, how they have been transformed by cloud computing, and how savvy companies can achieve new levels of cross-channel marketing success and ROI with software-as-a-service (SaaS). Join us as we examine:
·Current trends and attitudes
·SaaS v. on-prem comparisons
·The business case