About David Valdez
David brings more than 20 years’ media and advertising sales experience, and currently focuses on I-Behavior’s Advertising Agency and Digital Media business. Prior to I-Behavior, David worked at Media News Group as Director of National Online Sales, where he managed sales for the Company’s network of Newspaper websites. Prior to Media News Group, David held senior management positions at Mphasis on Frontier, Frontier Airlines’ Out-of-Home Network, and Fox Sports Network, where he oversaw sports sponsorships for Fox’s Fortune 500 Advertisers.
David received a BS in Economics from the University of Colorado-Boulder.
About Turn Research into Relevant Reach: Making Consumer Insights Actionable
Whether you maintain a database of loyalty program members or you’re working with a company who develops rich survey panel data on buyers of products/categories that represent your product mix. It’s great information; provides insights on the right consumers to target; but a panel based on 1,500 consumers or a loyalty base of 20,000 customers isn’t going to help you reach new consumers and achieve your sales goals. In this session, David Valdez will share real world examples of brands who’ve been able to leverage the insights they’ve gained from relatively small datasets (gathered online or offline) and transformed that information into an audience of millions of relevant prospects, sharing similar behaviors and attributes with the brands’best customers, who could be targeted through cross-channel marketing initiatives.