About Diane Reitter
Diane Reitter has extensive expertise in B2B marketing with a track record of building brand recognition and sales momentum in the pharmaceutical and specialty chemical industries. In her role as Director of Market Communications at Colorcon she created consistent, powerful brand messaging across regional / global markets and customer segments. She developed integrated on-line and off-line campaigns utilizing website SEO and SEA, digital media, print collateral, and direct marketing to differentiate the company’s value proposition.
About MENG Panel: Marketing Integration – Inside and Out
The challenges of integrating offline and online tactics are hard enough without the additional organizational roadblocks that marketers face getting internal alignment.Hear how some companies are dealing with inside and outside integration of an integrated marketing strategy.