About Henry Eakland
Henry Eakland is a Subject Matter Expert for Autonomy’s Promote products, providing sales support for Autonomy’s meaning-based marketing solutions.
Prior to joining Autonomy, Mr. Eakland was Manager, User Experience, at Franklin Templeton Investments in San Mateo, California, where he capped off a 15-year career managing user-centered design teams for start-ups and Fortune 500 companies.
Mr. Eakland works out of the Autonomy San Francisco office and lives in Oakland, California.
About Optimization. Good For Your Customers. Good For Your Business.
Marketing optimization: it is not a one-time outcome but rather – when practiced most effectively – a continuous learning lifecycle that drives more effective business decisions, streamlines marketing operations, and maximizes profitability. In our multi-channel, multi-tasking world, it’s a complex process to master. Yet when approached using an analytical, scientific, and iterative process, the continuous improvements to the customer experience greatly benefits the business bottom line.
Drawing on customer examples, Henry Eakland will share his insight into how the Marketing Optimization Lifecycle allows businesses in any vertical to understand their customer interaction data and derive actionable insights to attract, convert, and retain customers.