About Jan Bottcher
As both a brand marketer and as a consultant, Jan Bottcher has built brands such as Kraft Macaroni & Cheese dinners, Lender’s bagels, Benjamin Moore paints, and Gerber baby foods. Jan joined Domino Foods, Inc. in 2009 to create a CPG marketing discipline for the Domino, C&H and Florida Crystals brands of sugar. Jan is a fervent fan of MENG (Marketing Executives Networking Group – a JUMP NYC sponsor), where she serves on the NJ Chapter Executive Committee and the national admissions team.
About MENG Panel: Marketing Integration – Inside and Out
The challenges of integrating offline and online tactics are hard enough without the additional organizational roadblocks that marketers face getting internal alignment.Hear how some companies are dealing with inside and outside integration of an integrated marketing strategy.