Ted Boyd
About Ted Boyd
one. is a creative agency for the digital age – where brand ‘gets’ digital, and digital ‘gets’ the brand.
Edward has 26 years of client, media and agency experience, including 16 years in digital marketing. Previously, as CEO at Digital Marketing Agency 58Ninety Inc., he created solutions for leading Canadian and global Corporations.
Prior to 58Ninety Edward was CEO of Iceberg Media.com, a pioneering Internet Radio broadcaster. He has held the positions of President at Indigo Online and Senior Vice-President of New Media & New Business for Young and Rubicam Canada.
Edward currently serves on the Boards of the Audit Bureau of Circulations (including Chair of ABC’s Canadian Digital Advisory Committee) and CBC Radio-Canada. He has also served as the founding President of the Interactive Advertising Bureau of Canada, and as a director of the Children’s Aid Foundation and the National Advertising Benevolent Society. He holds an MBA from the Rotman School of Management at the University of Toronto.
About AAM Panel: Pages to Platforms: Redefining News Media Brands
Newspapers, magazines and B2B publications have created trusted brands and reached their audiences for decades through one medium — print. But digital has changed everything. Panelists will share their experiences redeveloping brands deeply rooted in print to reach new audiences in a multimedia environment. And they’ll share the hurdles along the way — product development, keeping up with technology and how the publisher/buyer relationship has been redefined.
