About Venky Balakrishnan
Venky Balakrishnan is Global Vice President for Marketing Innovation at Diageo tasked with shaping Diageo’s approach to marketing and sales in the digital age. His remit includes spotting and seizing the inflections in technology, digital media and entertainment that put Diageo’s brands at the leading edge.Over the last 8 years, Venky has held senior global marketing positions at Diageo including Global VP of Communications where he was responsible for advertising, digital, experiential marketing & PR for Smirnoff, the world’s #1 premium spirit. Prior to Diageo, Venky worked for Lowe Advertising in various roles in Europe and the US.
Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. These brands include: Johnnie Walker, Smirnoff, Baileys, J&B, Tanqueray, Captain Morgan and Guinness.
About Making Products Smart; The Next Revolution In Customer Engagement
There’s a revolution going on in the interaction between the physical and digital worlds. Innovations in smartphones and ‘smart tags’ are creating amazing new consumer engagement possibilities. So how do you make your products smart by connecting them to the Web? How do you use digital interaction with physical products to deliver the information and experiences consumers want, exactly when and where they want it? Venky Balakrishnan, leading Diageo's global digital marketing and innovation efforts, and technology partner Andy Hobsbawm, Founder of Web of Things software company EVRYTHNG, will talk about turning products into owned digital media assets and creating a platform for personalized brand experiences and one-to-one communications.