Email Intelligence: What You Don't Know Is Hurting Your Revenue
Of the many tools in the modern marketer’s kit, email has the highest return rate. But increasingly there is a divide between savvy marketers who know how to maximize profit and everyone else who’s struggling to stay ahead of the curve. In this session Tami Forman from Return Path will walk you through the latest research that shows how email intelligence can be applied to your program to dramatically increase results. What data do you need to be successful? How can you analyze that data to make the kinds of business decisions that will really impact your bottom line?
About the speakers
Tami Monahan Forman, Senior Director, Global Corporate Communications, Return Path
Tami Monahan Forman is the Senior Director of Global Corporate Communications at Return Path. She is in charge of internal and external messaging strategy, including public relations and content development. She began her Return Path tenure as Director of Strategic Services. In this capacity she helped companies increase their success with email marketing. Key clients included Lillian Vernon, Polo.com, Kimberly-Clark, and the AMA. She also co-authored the book "Sign Me Up! A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales" Prior to joining Return Path she was the editor of News Corp's SmartSource.com where she revamped their weekly email newsletter and increased the open rates sixfold and created Coupon Alerts -- a new email format that saw open rates in excess of 20% and click-through rates of 70%. Before that she spent three years at iVillage.com, the web's premier site for women. In her role as food editor she increased site traffic by 136% in the the third quarter of 2001 and 77% in the first quarter of 2002.